eCommerce Checkout Flow Best Practices for Your Business

Creating an optimized checkout process can significantly improve your conversion rates. Check this blog out to learn more!

For example, checkout optimization can increase your conversions by nearly 36 percent, according to Sleeknote.

There’s a solid call to action to create an optimal user experience, especially if eCommerce websites want to stay relevant amongst competitors. For example, you’ll want to consider factors like offering live-chat support, providing multiple shipping options, and being transparent about delivery lead times.

What Are the Steps of the Online Shopping Process?

The checkout process is a customer's steps to purchase a product in their shopping cart. Ideally, the best online checkout process will provide customers with a seamless user experience while reducing cart abandonment rates.

Most eCommerce sites follow these steps in the online checkout process:

1. Add item to shopping cart
2. Proceed to checkout
3. Enter billing and shipping information
4. Choose a preferred shipping method
5. Enter information on the payments page
6. Preview order details and complete the purchase
7. Receive order confirmation via your email address

Generally speaking, eCommerce sites have the same steps in the checkout process, though some may differ slightly. For instance, some eCommerce businesses follow a single-page checkout process or a multi-process page process.